Project
Budweiser x Kings Domination
Budweiser x Kings Domination
Category
EDITING, POST PRODUCTION, MOTION & DESIGN
EDITING, POST PRODUCTION, MOTION & DESIGN
Synopsis
A 15-second promo and lower third system for Budweiser's "Beer Kings" — the campaign crowning Bukayo Saka, Marcus Rashford, and Erling Haaland as the powerhouses of the 2022 season.
The Film
Kings Domination
Budweiser named their three kings of 2022 — Saka, Rashford, Haaland — and asked for something that felt like them: fast, confident, unmistakably on-brand.
Not a highlight reel. A statement.
The brief came down to a handful of words — style, confidence, exuberance — and the job was to turn those words into motion. Sharp typographic reveals cutting against black-and-white player footage. A single recurring angular frame, tying every asset back to one identity. Fifteen seconds to make it undeniable.
"Together, the powerhouses form The Beer Kings —
dominating the beautiful game."
Lower Third
A companion graphic system for the full Budweiser show — three name-tag treatments, one per king, built to sit cleanly over interview and training footage without breaking the frame's identity.
Credits
Post Production, Editing & Motion by Jaber Ahmed
Client: Budweiser Task x Football Co.
